Frank Granizo, CPFA

Managing Partner Senior Wealth Advisor

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Frank Granizo, CPFA

Frank co-founded Talisman Wealth Advisors in 2021 to provide insight and advice completely free from the constraints and conflicts inherent in big corporate advisory firms and banks. He meets clients where they are on their financial journey and applies over two decades of experience helping them use money to fulfill their life goals.

In 1993, Frank began his career in financial services and, in 2018, partnered with Jennifer Kirby to form The Granizo Kirby Group to bring clients a richer team-based experience. This partnership concluded Frank’s 23-year advisory career at Merrill Lynch.  

Frank received a bachelor’s degree in Business Administration with a concentration in Finance from the University of Delaware Lerner College of Business and Economics. Frank is a Certified Plan Fiduciary Advisor and has completed the Certificate in Financial Planning program at New York University School of Continuing and Professional Studies. He is a proud first-generation Hispanic and proficient in Spanish.

Frank has been part of the Scotch Plains, New Jersey community for over 17 years. When not working with clients, he enjoys spending time, at the beach and on the water as much as possible, with his wife of over 20 years, Robyn, and their children. An avid student of the markets, Frank also enjoys his family, friends, tennis, fishing, and will discuss boating and cars whenever asked.